IUJ Brand Mgmt 2006

Business Schools Ranking (for entrepreneurs)

2006-03-13T01:08:00.000-08:00

There are ranking of 10 best universities in US that offers some of the most innovative programs for fledgling business owners.

1.DePaul University, Chicago (At DePaul's Ryan Center for Creativity, entrepreneurship students, local business leaders, and alums learn better ways to brainstorm new business concepts in sessions led by experts on creative thinking.)

2. Florida International University, Miami (Claiming the largest minority enrollment of any institution in the U.S., FIU has brought diversity to the world of student startups. Courses on international trade emphasize starting ventures that aim to trade with South and Central America and the Caribbean).

3. Harvard University, Cambridge, Mass. (Harvard has 17 endowed chairs in entrepreneurship. All 900 MBA students are required to take an entrepreneurship course in their first semester. To teach new-venture development, Harvard uses its classic case-study format -- with a twist: CEOs of the companies under discussion are invited to participate. Recent visitors: David Neeleman, CEO of JetBlue, and fashion designer Kate Spade)

Full article>http://money.cnn.com/magazines/fsb/fsb_archive/2006/03/01/8370304/index.htm

How about if IUJ would position itself as a school for Asian Entrepreneurs or Asian Leaders?

Tiger Balm - An ordinary Asian product becomes an international brand

2006-03-08T05:28:00.000-08:00

Hi,

The article in the following link is all about an ordinary product that becomes an international brand.
http://www.brandingasia.com/cases/tigerbalm.htm

Tuna

Panasonic brand replaces Matsushita Electric Co.

2006-03-07T21:28:00.000-08:00

Hi,
Here is a news about panasonic brand where it is stated the reason of changing the corporate name into the brand name.

Tuna

Panasonic brand replaces Matsushita Electric Co.
The Panasonic brand is about to go corporate. Matsushita Electric Corporation of America, the North American headquarters of Osaka, Japan-based Matsushita Electric Industrial Co., Ltd., will soon formally take on its best known brand name as its corporate name. As of January 1, the company will be known as Panasonic Corporation of North America. "Panasonic is the name that customers and channel partners have known us by for years," said company chairman Yoshi Yamada. "We want to take advantage of the tremendous brand equity and good will that research tells us is built into the Panasonic name, so it makes great sense to call our company Panasonic."
"In addition, we are also in the midst of a huge transformation of our company's systems and organization. By putting the Panasonic name on the revitalized company, we want to underline the dynamic change going on within the organization." In all, nearly 50 Matsushita entities in the U.S. and Mexico, ranging from Matsushita Electric Corporation of America headquarters in New Jersey to factories and research and development units, will take on the Panasonic name between January 1, 2005, through December 2005. For example, the world’s leading integrator of in-flight entertainment systems, Matsushita Avionics Systems Corporation, based in Bothell, Wash., and known in the industry as MAS, will be renamed Panasonic Avionics Corporation on April 1, 2005. And in Columbus, Ga., Matsushita-Ultra Tech. Battery Corporation, a battery-making joint venture with Kodak, will change its name to Panasonic Primary Battery Corporation of America on the same day. And the company's plasma TV R&D base in Highland, N.Y., Plasmaco, Inc., will become Panasonic Plasma Display Laboratory of America, Inc., on January 1, 2005. Similar changes in corporate naming will take place in Matsushita Electric subsidiary companies in Europe, Asia, Africa, Australia and Oceania, and South America over the same period. The Matsushita corporate name, which comes from company founder Konosuke Matsushita, will be retained by the parent company and its subsidiaries in Japan where it is widely known and respected and its association with the Panasonic brand is well understood.

Source:http://www.letsgodigital.org/en/news/articles/story_2185.html

The Economist book on Brands and Branding

2006-03-06T17:20:00.000-08:00

Just saw the advertising about new book on "Brands and Branding" issued by Economist. Here is the link, seems interestinghttp://www.biz-community.com/Article/196/82/5669.html

GE's Universal unit pays $600MM for iVillage

2006-03-06T04:38:00.000-08:00

With only $30MM in revenues and less than $9MM in profits for its most recent quarter(120MM/36MM annual run rate), iVillage is being acquired so that Universal can market itself to a "key demographic" group of customers.

From today's WSJ article: "Acquiring iVillage will enable us to bring our programming to a large and passionate online community," said Bob Wright, GE vice chairman. "We look forward … giving our advertising clients new and exciting ways to reach a valuable demographic."

In the last few years, New York Times Co. bought About.com, News Corp. bought social-networking site MySpace and Dow Jones & Co. purchased financial-news service MarketWatch.
NBC Universal said it envisions iVillage as the "centerpiece" of its digital strategy and expects to grow its digital revenue to about $200 million in 2006, including iVillage.

(via co. website) iVillage Inc. is a leading women's media company and the number one source for women's information online. Established in 1995 and headquartered in New York City, iVillage Inc. (NasdaqSC: IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services.

BenQ-Siemens Acquistion a branding prespective!!

2006-03-05T03:49:00.000-08:00

I think the following might be an interesting case to follow on the branding strategy. BenQ a Taiwan based group acquired Siemens Mobile devices business. In this acquistion Siemens would be getting 50 million euros worth of BenQ shares. Siemens would be giving all its mobile business including the 3G technological patents, management and its Human resources.
As part of the transaction, BenQ Corporation will gain the exclusive right to use the Siemens trademark for mobile phones for a period of 18 months from closing and co-branding rights to BenQ-Siemens for a period of 5 years from closing

Here is the link about this acquistion:

http://www.gsmarena.com/say_hello_to_benqsiemens-news-125.php

Googlism?

2006-03-04T05:01:00.000-08:00

What is Googlism?

Ok, I far as I can tell, it's not a new word. And it actually is not tied to "Google" in a corporate sense. But http://www.googlism.com does offer some interesting advantages for a Brand Manager.

Take for example, Ukrops (http://www.ukrops.com/about/about_ukrops.asp). This is a relatively small grocery store chain back in Virginia, USA. It has managed to differentiate itself from other stores by offering a new look and a much higher level of service. When you put "ukrops" into "Googlism"... this is what you get: http://www.googlism.com/what_is/u/ukrops/.

It's not perfect, but it looks like it can give you an idea of what people may be thinking when they Google your brand.

Lincoln

6 new products from Microsoft Vista

2006-02-27T17:14:00.000-08:00

Breakthrough or attempt to cath up the trend: Microsoft is planning six versions of the next incarnation of its Windows operating system. See details here http://news.bbc.co.uk/2/hi/technology/4754462.stm
and here http://www.microsoft.com/presspass/press/2006/feb06/02-26WinVistaProductsPR.mspx

The Future of Branding in Higher Education

2006-02-27T09:19:00.000-08:00

I found an interesting article on branding in higher education.
Take a look at this page:

http://www.stamats.com/applications/stories/futurebranding.asp

Yas

Lenovo makes a name for itself

2006-02-27T07:04:00.000-08:00

Lenovo starts to be as Lenovo not as IBM in the U.S. market after buying IBM's PC unit.
Renovo will launch newly designed, low-cost notebook and desktop PCs which will be called Renovo 3000s.
We will see the result of their brand strategy in near future.

http://www.businessweek.com/technology/content/feb2006/tc20060223_512286.htm?chan=globalbiz_asia_more+of+today%27s+top+stories

Takeshi

Bringing Brands "Back to Life"

2006-02-22T20:44:00.000-08:00

Here is an article from Fast Company about 5 brands being brought back to life. Click here for details.

livedoor -continued-

2006-02-20T16:55:00.000-08:00

continuous occurrence of livedoor happened yesterday,

http://www.yomiuri.co.jp/dy/national/20060221TDY02003.htm

now it is heavily suffering the brand image of our politics as well,

Akio

mcdonalds

2006-02-20T07:01:00.000-08:00

hey,

this is just a short article off of businessweek on mcdonalds putting their nutritional facts on the wrappers of their products. think it'll hurt/help the brand?

http://www.businessweek.com/bwdaily/dnflash/feb2006/nf20060217_8392_db016.htm

grace

Brand Loyalty

2006-02-20T06:45:00.000-08:00

There is article where author express his opinion "that brand loyalty and website loyalty are actually the same thing" interesting...
http://www.imediaconnection.com/content/5440.asp

what is a brand? A lot—in fact, up to $4.5 billion

2006-02-17T15:00:00.000-08:00

hai...
chek this article. it talk about the brand valuation, shoul we put the brand value on our company asset as intangible asset? what should we considered in valuating the brand?
http://www.canadianbusiness.com/managing/strategy/article.jsp?content=20060106_171049_4616

cheers,
Wahyu..

A Blog about Blogs

2006-02-16T07:18:00.000-08:00

THE BLOG IN THE CORPORATE MACHINE
Bloggers can be vicious, but they can also help companies avert disaster

An article in the Economist about how blogs can really damage the image of a company. But also about how companies are becoming wiser and attempting to use blogs for positive results. A number of good examples are given.
From this, a new marketing need is emerging: blog sniffing.

http://www.economist.com/business/displaystory.cfm?story_id=5501039

Nokia+Sanyo= "New Brand?"

2006-02-15T17:13:00.000-08:00

How will you manage brand of your product if your bosses anounced joint venture to develop future product.
News is here
http://news.bbc.co.uk/2/hi/business/4711596.stm

Cult brands and "Shnapple"

2006-02-15T04:43:00.000-08:00

Here, two articles slightly old (2002), but still interesting.
In Cult Brands: Lessons Learned At Apple, ESPN, and PepsiCo, there are some funny/illustrative facts about these cult brands. Would we want for IUJ (in case of being possible) this kind of cult/fetish emotional brand??? Or maybe a graduate school may be different but not too dfferent???
In How a Juicy Brand Came Back to Life, we can find yet another analysis of the Quaker failure in managing the brand.

regards...

Buy time in TV, buy a page in a newspaper... buy word-of-mouth? Why not?

2006-02-14T06:56:00.000-08:00

Ok. I am Miki. You know me. Maybe you can trust me better than an Ad on the TV, don't you? WHat if I dress/show-you something new, something that I am using nowadays?

Look at this:

Become a BzzAgent

Here's how it works:

You tell us a little about yourself, your likes and dislikes, and sign up to become a BzzAgent.
When we have a new campaign, we'll ask you if you want to take part. You only join campaigns for products you like.
Once joined, you'll get a thank you pack with free gifts and your role is simple: help us create Word-of-Mouth.
We'll tell you what the Bzz is, where to create it, and how to let us know what you've done. This isn't homework! You create Bzz when - and if - you want. It only takes a few fun seconds to make the difference.
You create the Bzz and we'll grant you points you can redeem for the coolest products on the planet!

Look how it works!

Source: http://www.bzzagent.com/

Love - is it an emotion or a brand? Create monopoly in someone's heart...

2006-02-14T03:46:00.000-08:00

Interesting article about latest trend in emotional branding.
For example, famous advertising firm Saatchi & Saatchi's marketing and advertising manifesto for the twenty-first century - its principle argument is "that the winning brand is the one that manages to foster emotional loyalty among consumers."

Full article is here http://www.jpost.com/servlet/Satellite?cid=1139395406607&pagename=JPost%2FJPArticle%2FShowFull

Nokia launching net call handsets

2006-02-13T08:48:00.000-08:00

This handset uses dual networks.
The calls will be routed through their net link if their phone is in range. Outside of this the handset will return to the standard mobile phone network.

http://news.bbc.co.uk/2/hi/business/4708188.stm

Takeshi

Japanese Prosecutors Indict Former Livedoor President

2006-02-13T06:55:00.000-08:00

Associated PressFebruary 13, 2006 5:25 a.m.
TOKYO – Japanese prosecutors charged the former president of Internet-services company Livedoor Co. with securities-laws violations Monday, the latest chapter in a scandal that has riveted the nation.
Tokyo prosecutors, who arrested Takafumi Horie last month, accused him and three other executives of Livedoor and subsidiary Livedoor Marketing of illicitly using stock swaps and stock splits to artificially inflate stocks, and of giving false information about earnings.
Livedoor shares plunged 33% to close at ¥61 (52 U.S. cents) in Tokyo. Trading closed before the news of the indictments but Japanese media had been reporting for days that the charges were coming Monday. Livedoor shares have plunged by 90% since the Jan. 16 raid on the company.
Mr. Horie, 33, and the three executives were arrested by prosecutors a week after the raid on suspicion they gave false information about subsidiaries and covered up losses.
The arrest was a stunning fall for Mr. Horie, who had become a celebrity in Japan for his bold buyout attempts and brash manner. Mr. Horie, who is now in custody at the Tokyo Detention Center, has repeatedly said he is innocent.
Mr. Horie, a T-shirt clad college dropout, struck a contrast to Japanese business leaders of the past. Mr. Horie appeared often on TV and ran for a seat in Parliament last year. He drew praise from some and disdain from others for being unusually forthright about his love for money and glamour in a nation dominated by a culture that sees virtue in selfless hard work.
Prosecutors said they were confident of winning in court. "We will make it clear in court that Livedoor Group achieved rapid growth through criminal acts that threaten the fairness of securities trading," they said in a statement. "The latest move is just one aspect of this case, and we will continue our thorough investigation."
The Livedoor scandal has been embarrassing for Prime Minister Junichiro Koizumi because the ruling Liberal Democratic Party had championed Mr. Horie as pushing economic reforms -- a key policy of the Koizumi government. Mr. Horie ran as an independent in lower house elections last year, and top LDP officials campaigned on his behalf.
Mr. Horie also drew widespread media attention for trying to take over major media conglomerate Fuji Television Network Inc., although the effort fizzled out. Mr. Horie won an agreement from Fuji TV, which included Fuji taking a 12.7% stake in Livedoor.
After his arrest, Mr. Horie resigned from his post at Livedoor, which runs an Internet portal and grew through aggressively buying up other firms. Livedoor shares have plunged since his arrest, and momentarily sent shares in Tokyo down, although the stock market has since recovered.
The scandal has prompted analysts and members of the public to say Japan needs clearer laws about securities as well as heavier penalties for padding company books. Some blame the government for letting Mr. Horie test legal loopholes and limits because Livedoor's repeated stock splits and aggressive takeovers, now being scrutinized, were widely known.
Also charged with Mr. Horie were Ryoji Miyauchi, Fumito Okamoto and Osanari Nakamura, all 38-year-old Livedoor executives, who have since stepped down.

http://online.wsj.com/article/SB113982364830972345.html?mod=home_whats_news_us

The Ten Commandments of Emotional Branding

2006-02-13T05:43:00.000-08:00

Hi friends,
In this article the writer explains the difference between the traditional way of brand awareness and the new approach of Emotional Branding .

Check his URL
http://www.allworth.com/Articles/ten_commends.htm

Regards,Rochi

Revamping the Sara Lee Brand

2006-02-13T05:21:00.000-08:00

Sara Lee's Recipe for Revival

CEO Brenda Barnes wants to reinvent many of the outfit's age-old brands. The first casualty: Iconic pitchman Jimmy Dean

http://www.businessweek.com/investor/content/feb2006/pi20060213_612138.htm

Anis.

Kia and Jaguar. Vice Presidents talk about their brands.

2006-02-13T02:03:00.000-08:00

Hi!

Here are some executives talking about branding and marketing. They explain how they want to sell cars and manage their brands. Look at the differences!

(It may take some time between you press the play video and it starts. If the video doesn't work properly, I suggest you to do the following: Press play. Once it starts playing press pause, wait one or two minutes and press play again)

Ian Beavis, Vice President, Marketing, Kia.
About the video: Introducing a new brand. Tangible attributes.

Tom Scarpello, Vice President, Marketing, Jaguar.
About the video: Facing past bad Jaguar image. Differentiation. Emotional and subjective attributes. Customer expectations.

Source of both videos: Google videos.
See you!
Miki

Latest news about Livedoor

2006-02-13T01:19:00.000-08:00

Takafumi Horie and three other executives from Livedoor were accused of spreading false financial information about a takeover in 2004. The information are here
http://www.nni.nikkei.co.jp/AC/TNKS/Nni20060213D13JF664.htm and here
http://news.bbc.co.uk/2/hi/business/4707668.stm

Corporate Responsibility

2006-02-12T07:58:00.000-08:00

Here's a great presentation from Edelman (a PR firm). It basically asks whether companies are sincerely trying to be responsible and honest or if it is some marketing scam. Some of the things we've discussed in class like WoM and the various sources/connections that modern consumers use to get their information are highlighted.

http://www.edelman.jp/img/ideas/economistcorporatenetwork-english.pdf

And here is Edelman's blog dedicated to WoM marketing:
http://www.edelman.com/speak_up/talkshop/

L

IUJ Brand Mgmt 2006

2006-02-11T05:34:00.000-08:00

Sorry here is the link
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/02/11/BUGSMH6KG71.DTL

Nano fans sore over scratches

2006-02-11T05:32:00.000-08:00

We all know, Ipod Nano has been a big hit. As a Nano brand manager, should we worry over few people who complain about our products. It would be interesting to find out how this story would end. And how Ipod competitors will use it to leverage their products.

Child killed in IKEA bed

2006-02-09T00:27:00.000-08:00

This is a very sad story about a two-year old Brittish girl who's head was caught in between the sprincles of her IKEA bed, and was killed. However, I am not publishing this news just because it's sad, but because I think it is important to think about how you are going to handle a tragedy like this. Many products will sooner or later be involved in human tragedies like this, which can give extremly negative associations to a brand. What's the right thing to do then? I don't think there is a general answer to this question though..

http://news.bbc.co.uk/2/hi/uk_news/england/nottinghamshire/4694188.stm

The MBA market comes to Japan

2006-02-04T23:20:00.000-08:00

This might be an usefull article for other groups as well. It's an article from The Economist about the MBA education market in Japan.

http://www.economist.com/business/globalexecutive/education/displayStory.cfm?story_id=3576198

Top 10 dot-com flops

2006-02-04T20:23:00.000-08:00

Top 10 dot-com flops

Ten .com ideas that went wrong, stating with our old friends Webvan and Pets.com

enjoy

Global Packaging

2006-02-01T01:10:00.000-08:00

Grobal packaging seems ideal for international companies, however, brand management is getting more difficult for them in international market. We can learn one of the best practice from Nestle's transnational strategy to succeed in China.

http://www.businessweek.com/innovate/content/jan2006/id20060123_419653.htm?campaign_id=search

Takeshi

Japan and Understanding in the Mid-East

2006-01-30T07:17:00.000-08:00

In preparation for the Dean's talk, here is another product of the '70s energy crisis: http://www.jccme.or.jp/index.cfm. If you go down to the "news" section, you will see that the "Japan Cooperation Center for the Mideast" gave a speech in memorial of Sohei Nakayama. I was unable to find out if Nakayama-san had ever served a role with the organization in the past, however.

Also... here is an editorial giving some fantastic insight into the beginnings of the IUJ MBA program (in alliance with Tuck School of Business in the US). All I can say is WOW.
http://money.cnn.com/magazines/fortune/fortune_archive/1990/10/08/74158/index.htm

Lincoln

Business Week -Reading others sources on Branding

2006-01-30T00:56:00.000-08:00

While searching some recent news on Branding I found great link in well-known BusinessWeek magazine, please follow the link http://www.businessweek.com/innovate/brandequity/index.html
You may want to use it and get a lot information about Brand Equity, Brand Profiles, Logo Doctors, Global Packaging etc.
This time I would suggest to read article "Recovering from a Bad Case of PR" that tells how "can the pharmaceutical industry heal the wounds caused by safety issues and reestablish its brands"
http://www.businessweek.com/innovate/content/jan2006/id20060122_475249.htm

Future of Branding

2006-01-29T22:08:00.000-08:00

Friends,

This article discusses about the future of branding .Also it highlights that even though the things are changing around us , the ground rules of branding remains the same.

http://www.logodesignworks.com/articles/brand_articles/future_of_branding.htm

Regards,
Selva

World University Ranking

2006-01-29T21:02:00.000-08:00

Here is the Web. page which shows top500 university ranking in the world.

http://ed.sjtu.edu.cn/rank/2005/ARWU2005Main.htm

I am not sure that their criteria are suitable to figure our IUJ branding. The histrical root which Dean Wakatana talked is much superior than those competitions. However, its appearance on this kind of ranking Web-site could increase its brand image, surely.

Akio

"Airbrushing" Horie-mon

2006-01-29T17:35:00.000-08:00

The latest on the brand "clean-up" efforts ongoing at livedoor are here
Horie airbrushing gathers speed

Will Johan still buy a Yamaha?

2006-01-29T04:12:00.000-08:00

Yamaha linked to firm with ties to China army
Illegal export suspected

Yamaha Motor Co. is suspected of exporting a remote-controlled helicopter that could be converted for military use to a Chinese firm linked to the People's Liberation Army ...

http://www.japantimes.co.jp/cgi-bin/getarticle.pl5?nn20060129a1.htm

Can you find any differences?

2006-01-25T14:31:00.000-08:00

Japanese mega-banks have contitued to merge.
They seem to think that "the bigger the better".

Now there are 3 mega-banks in Japan.
However, their strategy and images are quite similar.
They seems to pay little attension to the brand management.

They are their homepages.
http://www.mufg.jp/english/index.html
http://www.mizuho-fg.co.jp/english/
http://www.smfg.co.jp/english/index.html

Can you find any differences between them?
Do they create their brand effectively?

McDonald's global sales top $20bn

2006-01-25T08:13:00.000-08:00

I am sure that this the first time in the company's history sales result is clear outcome of Brand repositioning followed by timely conducted Corporate Social Reporting process ( if we will have time in a class I may explore the link between Brand and CSR).
For detailed press clip please visit http://news.bbc.co.uk/2/hi/business/4644772.stm.

Current Practice in Brand Valuation

2006-01-25T07:23:00.000-08:00

Hi ,

I find the article on Current practice in brand valuation, which talks about brand valuation methodology. It is bit long but interesting. check the following URL

http://www.brandfinance.com/pdfs/research/gee.pdf

Rochi

Blue Ocean strategy

2006-01-25T05:45:00.000-08:00

First, Sugai-sensei mentioned it. Later, Wakayama-sensei did the same.
What is the Blue Ocean strategy? Seems to be a way to create a new market space, and to be so good in it that competition becomes irrelevant.

http://www.valuebasedmanagement.net/methods_kim_blue_ocean_strategy.html

Angel

LG Telecom fined W2.2b for illegal marketing

2006-01-24T22:44:00.000-08:00

What would a brand manager do when a company was fined for illegal marketing? Will it hurt LG telecom brand?
http://www.koreaherald.co.kr/SITE/data/html_dir/2006/01/24/200601240034.asp

US tries to defuse Japan beef row

2006-01-23T21:08:00.000-08:00

US beef used to be a famous and favorite Brand for Japanes consumer. Yoshinoya which one of the largest fast-food chain only uses US beef because of its high quality and taste. However, people can not have confidence and not trust of this brand now after outlowed spinal materials was found in the meat from NY.

Pls find the article in the below link.

http://newsvote.bbc.co.uk/2/hi/business/4634040.stm

Takeshi

Google - The Best Brand Of 2005

2006-01-23T07:38:00.000-08:00

According to survey results announced on Jan 23rd by online branding exchange Brandchannel.com, with 39% Google took the 2005 title from Apple who ranked the second with 37 percent. To know which brands are 3d, 4th etc. please follow the link -http://www.brandchannel.com/start1.asp?fa_id=298

Another intersting news related to Google is legal battle with the U.S. government over search data. This is another example of branding issue (is it good for Google Brand or..., is it ethical marketing or.... let's discuss in a class).

Cheers,
Farkhod

Is it possible that scandal is the best thing that can happen to brand manager?

2006-01-23T06:04:00.000-08:00

As you may know, livedoor's CEO Horiemon was arrested tonight.
How scandalous for livedoor the brad icon was arrested!

Is it possible that a scandal is the best thing that can happen to the brand manager?
Here is a debate on that.

http://www.brandchannel.com/forum.asp?bd_id=61

Yas

Livedoor - Not Just Another Company Brand Name But Politics

2006-01-23T03:31:00.000-08:00

Livedoor issue mounted up to the highest possible attention from the Government, please read full article "Koizumi grilled for supporting Livedoor entrepreneur" for details-
http://www.iht.com/articles/2006/01/23/business/web.0123live.php?rss

Brazil Design converts concepts into brand names

2006-01-22T19:07:00.000-08:00

hai..

BRAND images can be extraordinary powerful. They lift the product above the mundane and the functional to appeal to the expressive and central values that the owners would like to see lodged in consumers' minds...........

check it out.....
http://icwales.icnetwork.co.uk/0300business/0100news/tm_objectid=11577086%26method=full%26siteid=50082-name_page.html

wahyu

Singapore Airlines - An Excellent Asian Brand

2006-01-20T21:50:00.000-08:00

Hi,

This article is about how Singapore Airlines has established its brand and how it has been consistently doing good in airlines industry.

http://www.venturerepublic.com/resources/Singapore_Airlines_-_An_Excellent_Asian_Brand.asp

Tuna

Introducing MarketingProfs.com - A Great Source for Our Class

2006-01-20T07:55:00.000-08:00

Friends,
The website is to be visited regularly, there are frequent updates, fresh marketing/branding news, articles, forums, new books summaries and many other usefull informations for us.
I would like to start with introducing the following article, related to what we are doing in this page. i.e. blogging.
"Marketing Challenge: When It's Best NOT to Blog" -http://www.marketingprofs.com/6/stroll102.asp

University Branding Conference

2006-01-19T23:42:00.000-08:00

http://www.academicimpressions.com/conferences/0106_brand.php
This conference is taking place just now. Probably we will be able to use some of the resources they will publish (if any).

regards,
Angel

Again about Livedoor

2006-01-19T21:22:00.000-08:00

What is happening around Livedoor company is becoming more than just one company brand problem, last days it created panic in Tokyo Stock Exchange. Details in the bbc news
http://news.bbc.co.uk/2/hi/business/4626688.stm

Konica Minolta quits photo market

2006-01-19T21:16:00.000-08:00

Due to increasing competition, famous Japanese photo camera maker Konica Minolta is going to withdraw thier business from the camera segment.
Company press-release http://kmpi.konicaminolta.us/eprise/main/kmpi/content/about/AboutusNewsList

Would you use a real estate broker with a Porsche?

2006-01-19T05:05:00.000-08:00

Here is a funny thing from the norwegian news. It's in norwegian, but please just take a look at the picture(http://forbruker.no/bolig/boligmarkedet/article1201226.ece). It's about some real estate brokers from a company called "Notar" (which is one of the biggest real estate companies in Norway) who are showing off their nice, expensive cars to a newspaper. This makes PR-consultants react, and one of them says "This is just a confirmation on all the clichés that exist about the real estate industry; young guys with fat moneypockets. It's the saddest picture I have ever seen regarding to the real estate industry" (Paal Heldaas, www.geelmuyden-kiese.com). For you who didn't allready know that; scandinavians value equality very highly, and are very sensitive against rich people showing off their wealth. Would a picture like this hurt a similar brand to "Notar" in your contries?

useful tool

2006-01-19T01:21:00.000-08:00

Ok, this isn't directly related to Branding, but it may help you navigate the Livedoor news sites and/or Japanese branding sites:

http://rikaixul.mozdev.org/installation.html

The software is an add-on for the Mozilla Firebird browser. Once you install it, you can go to "Tools" and click on "rikaixul!"... then when you mouseover kanji in the webpage, it will tell you what you're reading. Might be a little less efficient than some translation sites, but it's been great for me.

Lincoln

Livedoor - who's responsible?

2006-01-18T23:14:00.000-08:00

I must adimit that I don't I really understand the Livedoor case, as it was presented in the class today. The case as I have understood it, is that Livedoor is under investigation for having made false financial reports, in the purpose on boosting their stock prices. However, I can't understand that this needs to be the fault of the one employee who wasn't loyal against the company's mediapolicy. If Livedoor really broke the law, then my opinion is that the employee was right in his action to tell the truth, and that this would have been discovered sooner or later anyway. The ones that should be responsible for hurting the brand in that case, are the ones that were involved in breaking the law. And what is the matter of whether the brand is hurt or not, I belive it depends on the results of the investigation. However, I have to confess that I do not know the whole bakcground, so could someone please explain it for me, regarding what I discuss above?
I found some newsupdates here: http://news.google.no/news?hl=en&ned=us&q=livedoor

livedoor backgrounder

2006-01-18T22:00:00.000-08:00

Wikipedia is a source that has proven quite useful for basic information, sometimes more. In this case, it provides quite up-to-date information on livedoor (even the suicide) as you'll read...
http://en.wikipedia.org/wiki/Livedoor

the new language of marketing

2006-01-18T19:48:00.000-08:00

Many companies seem to be more concerned with "where" to message a brand than "how" to message or even the "message" itself. As technology takes over, it is not just important to know about e-marketing or blogs, but also the language that younger generations use in these forums.

In the US, cellphones and blogs have let to the creation of "netspeek" (http://www.williambowles.info/wb/ft018.html). Teenagers now use numbers to represent letters in abbreviated dialogues that are almost in code. For example, "elite" becomes "e1eet" which ends as "1337", and "hacker" becomes "h4x0r" or "l-l4xx012".

As weird as this seems to me, this new slang has recently been used by companies as powerful as Frito-Lay when it marketed Doritos in the US.
1) http://www.fritolay.com/fl/flstore/cgi-bin/ProdDetEv_Cat_304_NavRoot_303_ProdID_390425.htm
2) http://www.clickz.com/news/article.php/3486781

Here's a website that used the abbreviation for "oh, my god" as its name: http://www.omgclothing.com/. Not surprisingly, it focuses on slogan-oriented clothing.

A great website for the latest in jargon & slang (what our consumers are probably speaking) is: http://www.urbandictionary.com/. This is a fun website, but be warned that as most of the entries are slang and jargon, there is a fair bit of profanity and sexual innuendo as well.

Even as a native English-speaker, I do not understand most of the slang or terms used today. I think it is important to remember as we age that we will begin to lose that intimate understanding with the younger generation. I guess that's what focus-groups are for.

Lincoln

Bad Publicity.

2006-01-18T14:32:00.000-08:00

What bad publicity can do to profitability and the brand.

A US court has sentenced a Nevada couple to nine years in prison for planting a human finger in a bowl of chili as part of a scam to defraud the Wendy's fast food chain.

The fast food chain claimed it lost $2.5 million in sales because of the bad publicity.

http://english.aljazeera.net/NR/exeres/148A8A21-6BF1-4651-B2FD-99BC3BC6357F.htm

Anis.

10 New Rules of Branding

2006-01-18T10:36:00.000-08:00

A summary of the new patterns and trend of consumers and their impact on branding activities articulated by Simon Williams, chairman of New York-based branding consultancy Sterling Group:

http://chiefmarketer.com/cm_report/10_New_Rules_of_Branding_11152005/

NGA

Brand Equity

2006-01-18T03:54:00.000-08:00

Hi,

I found article about the brand equity.. Check the following URL
http://www.netmba.com/marketing/brand/equity/

Rochi

Brand icons

2006-01-18T00:55:00.000-08:00

Hello everybody,

This morning, I found and article from the Hindu business line which spoke about the use of icon to promote a brand.
In the process of personification of a brand, do you think that it is useful to advance one actual person or a celebrity.
I let you make your own opinion by reading this article!

Regards
Jean-Philippe

http://www.blonnet.com/catalyst/2003/09/25/stories/2003092500120400.htm

New branding to clarify orange juice origins

2006-01-18T00:48:00.000-08:00

hai... check this news out. it may help you to get insight about our next case. :)
http://www.abc.net.au/news/newsitems/200601/s1550015.htm

Brand and examples of well known brands

2006-01-17T21:22:00.000-08:00

Hi,
Here is some examples of well-recognized brands.
It can help you to some extent of your interest.
http://en.wikipedia.org/wiki/Brand#Criticisms_of_branding

Thin Thin

Brand and examples of well known brands

2006-01-17T21:16:00.000-08:00

Hi,
Here is some examples of well - known brands .
You can get some necessary information from here.
Thin Thin

maroon train

2006-01-17T05:13:00.000-08:00

As I was reading "colour efficiency in branding" of "United We Brand". The word of sophisticated colour "maroon" immediately pop into my head about "Hankyu Railway" which is running in only north part of Osaka, my hometown. They use maroon on all train's body. They've never changed this colour for 70years since 1936. We love them by calling it "maroon train" locally. Acually the company tried to change its colour sometimes due to some reasons and in each case they gave up to change by strong resistance of local people. This colour is likely to make us feel "retro", "noble" and a bit "nostalgia" together with our good memories in hometown and it also represents their value well "elegance", "dignity". We might love the brand more than company.....
If you have a chance to visit to Osaka, do not miss it!

Akio

When CEO is a brand

2006-01-16T16:51:00.000-08:00

The article discuss on the strategy to protect business from unwanted occurences when its brand benefits strongly from an appealing public personality like Martha Stewart, Donald Trump or Michael Dell

http://knowledge.wharton.upenn.edu/article/956.cfm

NGA

The Fall of a Brand?

2006-01-16T16:02:00.000-08:00

Investigators raid Livedoor offices yesterday. Is this the beginning of the fall for Horie-mon, or another opportunity for him and his company to add new features to the Livedoor brand?

Prosecutors Raid Livedoor Offices (ABC News)

Building the Brand at INSEAD

2006-01-16T14:56:00.000-08:00

Hi
This is the case of INSEAD which is one of the TOP business school in Europe.
We can study how this business school differentiate from competition and identify their quality of services. Amaizingly, up to 40% of INSEAD students don't apply to any other school.

http://www.businessweek.com/innovate/content/dec2005/id20051221_120067.htm?campaign_id=search

Takeshi

The Right Way to Kill a Bad Brand

2006-01-16T05:48:00.000-08:00

Instead of building new brand, big firms should look into their portfolio and figure out which brands are bad and should delete them. Check out the article. http://hbswk.hbs.edu/pubitem.jhtml?id=3845&t=marketing

primal branding

2006-01-16T04:54:00.000-08:00

Hey,

This article found from AllAboutBranding titled "Primal Branding" investigates "why do some names shape emotions- Sony, Starbucks, Nike- while others remain neutral?" The author, Patrick Hanlon, goes on to describe the various aspects that make up primal branding and why brands (and even global causes) evoke a community of followers. It's a rather long read, but really well written and compelling, so enjoy.

Here's an excerpt: These seven pieces form the primal code: the creation story, creed, icons, rituals, sacred words, nonbelievers and leaders. They are the basis for belief systems that inherently attract people who want to believe. These groups - whether it's two people in a room, or two billion on a continent - form communities of people who surround products and services like Nike, Apple, Starbucks. They surround personality brands like Oprah, Martha, or U2. They surround organizations (ie. Corporate culture). They surround social and political causes, even civic communities. They can even surround abstract concepts like global thermonuclear war, global warming, and gravity.

http://www.allaboutbranding.com/index.lasso?article=405

Love/hate brands

2006-01-16T01:48:00.000-08:00

Hi!

The other day I found an interesting test. Just by typing "love X" and "hate X" in google, try to discover which is the general opinion about a brand.

This is the link

Maybe we should not rely 100% on this "test", but I want to go one step forward. My hypothesis is: if somebody hates you as a brand, this means you are creating some kind of passion or feelings against you and, as a brand with its own personality, that is a good thing.

They can love you or hate you, the important thing is that they have a feeling towards you.

What do you think?

p.s. Love/Hate IUJ is 2-0 ; )

Miki

Building brands in a networked economy

2006-01-15T21:06:00.000-08:00

According to the article in Biz-community website, connection into the "digital" world brings the highest increases in brand value. Fore example, "A recent study by Vivaldi Partners and Forbes found that 'digital' brands like Apple, Google, Blackberry, Amazon, eBay and Yahoo! were experiencing exponential growth in their value that outpaced powerful traditional brands such as Coca-Cola" (full article is here (http://www.biz-community.com/Article/196/82/8678.html.

2006-01-15T03:26:00.000-08:00

Hi everyone!
Since I apparently seem to be a loyal Yamaha-customer :-) , I just had to investigate the meaning of brand-loyalty. Therefore I post you the link to an article about brand psychology and brand loyalty (http://www.brandchannel.com/papers_review.asp?sp_id=680). The writer distinguishes between spurios and true loyalty, and says that a true loyal customer must have an psychological commitment to a brand (also read the earlier posted article on emotional branding).. Well, just enjoy.
Also take a look at the newest Yamaha-snowmobiles ;-) http://www.yamaha-motor.com/sport/products/lifestylehome/home.aspx

A branded commodity

2006-01-14T01:08:00.000-08:00

It's quite funny example of how a commodity can became a branded product, and increase sales just because of that!

I apologize, for publishing the whole article. I downloaded it from Lexis-Nexis, so is not a linkable web resource (I think). But at least is a short one.

Angel

_________________________________________________________________________

Eggland's Best wins International Crystal Egg Award.

Eggland's Best was honored by the International Egg Commission (IEC) with the Crystal Egg Award for the best marketing and promotional campaign. The award was presented to Charles Lanktree, president and CEO, Eggland's Best Inc. King of Prussia, Pa., at the International Egg Awards & Showcase for Marketing Eggsellence 2005, the IEC's international conference in Amsterdam. More than 350 representatives from egg producers in 40 countries attended the event.

Eggland's Best (EB) was cited for its 104 consecutive months of double-digit sales growth. Company officials cite their aggressive marketing efforts for pulling down the award, adding that Eggland's Best stood out as a clear winner and its marketing programs have made it the No. 1 branded egg in the world.

They add that by putting the EB logo on every egg, Eggland's Best has created a brand in a category traditionally dominated by generics. Unlike other commodity items, Eggland's Best says its eggs--due to superior nutritional content and great taste--have name recognition as well as a loyal following that has consistently driven sales.

The marketing campaign that helped Eggland's Best snare the coveted Crystal Egg included print and broadcast advertising, a public relations campaign, and professional education programs for nutritionists and other health professionals. The company also highlighted its being named "America's Best Tasting Egg" by the American Culinary Institute for three consecutive years.

"We are proud that the International Egg Commission has recognized Eggland's Best for its marketing efforts," says Lanktree. "Our comprehensive promotional program is designed to reach and educate a myriad of audiences who can benefit from the great taste and superior nutritional benefits of EB eggs. From people concerned with reducing their cholesterol, those on diabetic diets, and individuals following high-protein lifestyles to those who are always looking for best-tasting foods, Eggland's Best is simply the best choice."

Eggland's Best says its eggs were developed for "the millions of Americans who love the taste of eggs and want to include them in their cholesterol conscious diet. They contain only 180 mg. of cholesterol compared with 215 mg. in regular eggs, 25% less saturated fat, 10 times more Vitamin E, 185 mcg. of Lutein, 100 Omega 3, and 40% of a person's daily requirement of iodine.

Eggland's Best are patented under the title "Eggs Compatible with Cholesterol Reducing Diet and Method of Producing the Same." The company says that according to the American Diabetes Association and the American Dietetic Association's dietary guidelines, EB eggs can be a meat substitute. They are also certified as kosher.

Buzz marketers score venture dollars

2006-01-13T01:37:00.000-08:00

New new money from VC's are indeed chasing WOM marketers as this WSJ article outlines
http://online.wsj.com/article/1,,SB113712204096245754,00.html?mod=TOPIC

Don't ignore your company employees

2006-01-12T06:44:00.001-08:00

Hi

Pls look at this article if you really want to develop strong Band

Don't ignore your company employees

In creating their brand images, businesses typically focus on the external world. They take a walk outside the organization to see how they look through the eyes of the prospects and customers they hope to entice. But too often, those companies overlook an audience that's every bit as important as the external one: the employees who "live" the brand every day.

Kaushal

http://gmj.gallup.com/content/default.asp?ci=20719

WOM

2006-01-11T23:25:00.000-08:00

Hi All,

Here is the WOM Association HP. You can see the latest marketing topics there!!

http://www.womma.org/

Regards,

Kenji Kawai

2006-01-11T17:25:00.000-08:00

The Apple iPod topped garnered top honors when Fortune magazine commisoned a top brand managemen agency to survey 9000 consumers on 2500 brands. Brand Strength was measured by "differentiation" and "relevance."

http://money.cnn.com/magazines/fortune/fortune_archive/2005/10/31/8359152/index.htm

Buzzwords gone bad

2006-01-11T16:41:00.000-08:00

This article on a well respected site provides many "catch-phrases" which have become cliche in advertising for brands...
http://marketingtoday.com/personalbrandceo/0104/buzzwords_gone_bad.htm

BW Rankings of Top Brands Over $1 B

2006-01-11T16:35:00.000-08:00

Hi Folks,

I came across this article in Business Week which attempts to quantify the world's top 100 brands. As you can see, many of the top brands are associated with the name game we played during the last class. This list also includes how these rankings have changed over the past 5 years. The biggest surprise to me was to see all of the B2B software and hardware providers on this list.

http://bwnt.businessweek.com/brand/2005/

To learn a bit more about how thought leaders at Chief Marketer view quantifying branding efforts, check out the following article. Here James Gregory talks about measuring the impact of branding efforts by 1.) revenue enhancement and 2.) impact to stock performance.

http://chiefmarketer.com/presence/james_gregory_10-25-2005/

Cheers,
Amber

How the Swedish Retailer became a global cult brand ?

2006-01-11T08:44:00.000-08:00

Hi,
I found an interesting article in business week about IKEA which has strongest brand in the global retail industries. IKEA failed business in Japan 30 years ago but they will try to re-enter Japanese market again in this year.
Pls check the following URL
http://www.businessweek.com/magazine/content/05_46/b3959001.htm

Regards
Takeshi

2006-01-11T08:43:00.000-08:00

Hi,

I found the article on the giant Intel's new branding strategy a good example of brand managing as the company want to change the image from a chip maker to a provider of platform

http://news.yahoo.com/s/ap/20051230/ap_on_hi_te/intel_brand

NGA

Samantha Thavasa

2006-01-11T07:59:00.000-08:00

Hello,

We are in Japan, and if we can't afford the must have Louis Vuitton handbags, then Samantha Thavasa might be the next choice and it is a hit for the Winter2005-06 according to the http://fashion.3yen.com/. The interesting fact that Samantha Thavasa, is a brand born in Japan.

Company site-http://www.samantha.co.jp/

Interesting and useful website

2006-01-11T07:55:00.000-08:00

I think in our class we may want to have the following site for references
http://www.brandingasia.com/news/brandnews.htm
Regards,
Farkhod

Digital Music Platforms on Mobile Phones is Predicted to Become the Largest Channel for Sales in the Record Industry

2006-01-11T07:49:00.000-08:00

Hello,

Among most interesting findings of Research and Markets http://www.researchandmarkets.com/reports/c30548) is that "Digital Music Platforms on Mobile Phones is Predicted to Become the Largest Channel for Sales in the Record Industry".

The full article is available in the following page http://www.researchandmarkets.com/reports/c30548)

Which are more valuable - your brands or your customers?

2006-01-11T05:01:00.000-08:00

Hello Everybody,

You will get a recent article on "Brand" which seems very interesting to me by using the following link
http://www.brandingasia.com/columns/015.htm

Bye,

Tuna

Brand choice revs up but market set to cruise

2006-01-11T04:41:00.000-08:00

Hi,
I find the new article which states how the choice of the brand in going high. Check the follwing UR l
http://search.epnet.com/login.aspx?direct=true&db=nfh&an=200601111014755261

Peter Drucker and AT&T

2006-01-11T04:18:00.000-08:00

We Will Miss You, Peter Drucker

This is an article on the recently deceased guru Peter Drucker, “the one management thinker every educated person should read”. His contribution to marketing, management, branding, etc; was highly significative.

Dumb-Ass Branding: AT&T

This article instead, is far lighter... It's about how AT&T spoiled a lot of money in a branding campaign. The article's writer defines it as "a premier example of dumb-ass branding". It seems that this campaign was an effort to attract new customers, motivated by the severe lost of customers AT&T has experienced, due to its bad service.

Emotional branding

2006-01-11T03:39:00.000-08:00

Hi!
The last day we used some concepts. One of them that I really like is emotions. Can we do emotional branding with a watch? Of course. But what about.. Pharmaceutical industry? Look at this

See you!

Japanese fashion industry branding

2006-01-11T03:22:00.000-08:00

Here's a little article that talks about Japanese fashion industry. With companies acquiring new brands through licensing and mergers and how this can lead to some success and some potential problems further down the line.

http://www.yomiuri.co.jp/dy/business/20060103TDY08002.htm

Mike

Recessive-Adaptive Branding: Strategy is a "Must Have"

2006-01-11T02:59:00.000-08:00

Hey,

The article/report itself is rather outdated (2002), however, never in my schooling has this subject (recessive-adaptive branding) ever been mentioned, so its new to me and may also be new to a couple of you. So enjoy!

http://brandsequence.com/pdf/recession_branding.pdf

(A Brand Expert Report by Clifton Lemon)

grace

Top 2005 Brand

2006-01-11T01:17:00.001-08:00

Hi,

It's the information of Brand Winners & Losers of the yr'05, ranked by Landor Associates and Penn, Schoen & Berland Associates, marketing firms... Check it out, short list to go through

http://www.usatoday.com/money/advertising/2005-12-29-hot-brands-chart.htm

Rgds,
Pack

Japanese Green Tea

2006-01-11T01:17:00.000-08:00

Hello. This is Akio.
I like to introduce a Japases Green Tea Brand called "iemon" from Suntry in 2004. The name is not created by Suntry arbitarily, it is a traditional & long standing shop in Kyoto where is a famous about Green tea.Not only the name but also the shape of bottle is unique which remind us of traditional bamboo bottle. Sorry I could not find the English articles, it is in Japanese.
http://allabout.co.jp/career/marketing/closeup/CU20040612A/

The birth of a brand

2006-01-11T01:15:00.000-08:00

An interesting article about how brands are born. It also complements well our last class discussion. A little long but fun to read …

Bad Publicity for a brand !!

2006-01-11T00:54:00.000-08:00

Hello Everyone,

The following link is a kind of a blog , the topic of discussion is " Is there such a thing as bad pubilicity for a brand" . The discussion looks interesting ...

http://www.brandchannel.com/view_comments.asp?dc_id=61

Also , this site has a tab called "Debate" and there are archives on different topics .

Hope it might he useful ..

Regards,
Selva

Logo&Brand

2006-01-11T00:40:00.000-08:00

Hello Everyone,

I found this insight is bit interesting . Hope it might helps everyone.

http://www.buildingbrands.com/didyouknow/06_bmw_logo.shtml

Regards,
Selva

Welcome to Brand Management 2006

2005-12-12T17:50:00.000-08:00

Hello and welcome to the Brand Management class at IUJ for the Winter 2006 term. Aside of enjoying all of our snow, I hope that you will use this site to post the latest news and information that you find about branding, or post links to sites that you believe are doing excellent work in the field of brand management.

Please do not post full articles on the blog, but instead, insert hyperlinks to articles or sites with only brief comments listed.

We will review this blog for a few minutes at the beginning of each class, and hope that you will catch "blogging" fever and be a regular and effective contributor to our class blog.

--Philip